Dr Jane honoured at South by Southwest (SXSW)

On the 3rd June, Finlandia Vodka, in collaboration with SXSW London, hosted an exclusive luncheon to celebrate the extraordinary work of renowned ethologist and conservationist Dr. Jane Goodall and her Institute. Known for the ongoing research into the lives of wild chimpanzees of Gombe, Tanzania – now in its 65th year – and for the many programmes created to benefit people, animals and the environment. Dr Goodall is the author of many books for adults and children and has featured in countless documentaries, films, including 'Reasons for Hope', the IMAX currently being shown around the world.

This unique event brought together a select group of influencers and thought leaders to honour Dr Goodall's lifelong dedication to conservation and environmental stewardship.

As part of this special occasion, Finlandia Vodka is proud to announce a €30,000 donation to the Jane Goodall Institute UK, which Dr. Goodall has designated to support Dr. Jane's Dream – the Jane Goodall Centre for Hope. This exciting education centre is due to open in October 2026 and will attract thousands of visitors who pass through Arusha, as well as serving the local communities. It will feature a series of rooms showcasing the life and work of Dr Jane Goodall and her Institutes and include a garden and theatre, and the work of many African artists.

"I am grateful for Finlandia's donation and their support, and to be here for this wonderful lunch," said Jane Goodall DBE.

In the afternoon, during a moving fireside chat at SXSW London’s main stage with CNBC Anchor Tania Bryer, Dr Jane Goodall said her“proudest moment was when a group of chimps let her approach without running away”. The hope-infused conversation ended with a standing ovation from the packed room. Dr Goodall also commented on the use of AI, saying that it is“a tool and it depends on our intellect how we use it.”

**Luncheon photography by @maxgiorgeschi